Fresh Fare Farms
Marketing Campaign
For this concept campaign, I designed a cohesive set of materials aimed at promoting sustainable, convenient food options to a target audience that values health and freshness. My design choices—including an earthy color palette and strategic layout principles—were informed by audience research and brand messaging. The result was a campaign that visually communicated trust, clarity, and appeal to health-conscious consumers.
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Marketing Design
Color Psychology
Audience Targeting
Social Media Strategy
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Assets were created using a mix of Adobe Creative Suite tools. InDesign was used for layout consistency, Illustrator for graphic creation and typography treatments, and Photoshop for photo editing and enhancement. The combination allowed for full creative control across various print and digital platforms.
