SASP Branding Refresh

This project focused on updating and modernizing an established brand identity that had become dated over time. The client’s goal was to better connect with their target audience by making the app feel more engaging, lively, and visually appealing. Through refreshed design choices and updated marketing assets, the campaign aimed to transform previous feedback about the brand feeling unappealing into a vibrant and exciting experience.

    • Refreshing Existing Branding

    • Modern Social Media Designs

    • Target Audience Research

  • Assets were created using a mix of Adobe Creative Suite tools. InDesign was used for layout consistency, Illustrator for graphic creation and typography treatments, and Photoshop for photo editing and enhancement. The combination allowed for full creative control across various print and digital platforms.

SASP Social Mockup with Phone.png
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